Indifference
Map
For
a given pair of goods, many indifference curves can be drawn and placed next to
each other. This representation is called an Indifference Map. The rational consumer
is expected to prefer the higher or right most Indifference curve, since they
represent combinations of goods providing higher levels of consumption.
Assumptions
The
first three assumptions are necessary, the next two are convenient.
Rationality:
Consumers know their individual preferences and can choose between consumption
bundle X and consumption bundle Y. They know either that X is preferred to Y,
Y is preferred to X, or that they are indifferent between X and Y.
Consistency:
If a consumer chooses bundle X to bundle Y in the first instance, then he cannot
choose bundle Y to bundle X in the second instance.
Transitivity:
If a consumer prefers bundle X to bundle Y, and prefers bundle Y to bundle Z,
then he must prefer bundle X to bundle Z.
Continuity:
This means that you can choose to consume any amount of the good. For example,
I could drink 11 mL of soda, or 12 mL, or 132 mL. I am not confined to drinking
2 liters or nothing. See also continuous function in mathematics.
Non-satiation:
This is the idea that more of any good is always preferred to less.
Convexity:
The marginal value a person gets from each commodity falls relative to the other
good. In a two good world, if a consumer has relatively lots of one good he would
be a happier with a little less of that good and a little more of the other.
Example
Indifference Curves
Below
is an example of an indifference map having three indifference curves:

The
consumer would rather be on I3 than I2, and would rather be on I2 than I1, but
does not care where they are on each indifference curve. The slope of an indifference
curve, known by economists as the marginal rate of substitution, shows the rate
at which consumers are willing to give up one good in exchange for more of the
other good. For most goods the marginal rate of substitution is not constant so
their indifference curves are curved. The curves are convex to the origin indicating
a diminishing marginal rate of substitution.
If
the goods are perfect substitutes then the indifference curves will be parallel
lines since the consumer would be willing to trade at a fixed ratio. The marginal
rate of substitution is constant.

If
the goods are perfect complements then the indifference curves will be L-shaped.
An example would be something like if you had a cookie recipe that called for
3 cups flour to 1 cup sugar. No matter how much extra flour you had, you still
could not make more cookie dough without more sugar. Another example of perfect
complements is a left shoe and a right shoe. The consumer is no better off having
several right shoes if she has only one left shoe. Additional right shoes have
zero marginal utility without more left shoes. The marginal rate of substitution
is either zero or infinite.

Application
Consumer
theory uses indifference curves and budget constraints to produce consumer demand
curves.
See also
Consumer
Equilibrium
Price Line
Bounded rationality
Homo economicus
microeconomics
consumer theory
budget line