See
also: List of Economic Topics 
Auction
An
auctioneer and her assistants scan the crowd for biddersAn auction is the process
of buying and selling things by offering them up for bid, taking bids, and then
selling the item to the highest bidder. In economic theory an auction is a method
for determining the value of a commodity that has an undetermined or variable
price. In some cases, there is a minimum or reserve price; if the bidding does
not reach the minimum, there is no sale (but the person who puts the item up for
auction still owes a fee to the auctioneer). In the context of auctions, a bid
is an offered price.
Auctions
are publicly seen in several contexts: in the antique business, where besides
being an opportunity for trade they also serve as social occasions and entertainment;
in the sale of collectibles such as stamps, coins, classic cars, and fine art;
in thoroughbred horseracing, where yearling horses are commonly auctioned off;
and in legal contexts where forced auctions occur, as when one's farm or house
is sold at auction on the courthouse steps.
Although
less publicly visible, the most economically important auctions are those in which
the bidders are businesses or corporations. Examples of this type of auction include:
-
spectrum
auctions, in which companies purchase licenses to use portions of the electromagnetic
spectrum for communications (for cell phone networks, for example.)
-
timber
auctions, in which companies purchase licenses to log on government land.
-
electricity
auctions, in which large-scale generators and consumers of electricity bid on
generating contracts.
-
environmental
auctions, in which companies bid for licenses to avoid being required to decrease
their environmental impact.
-
debt
auctions, in which governments sell debt instruments, such as bonds, to investors.
The auction is usually sealed and the uniform price paid by the investors is typically
the best non-winning bid. In most cases, investors can also place so called non-competitive
bids which indicates an interest to purchase the debt instrument at the resulting
price, whatever it may be.
Internet
auctions, dominated by the wildly successful eBay, have become very popular.
The
world's two largest auction houses are Christie's and Sotheby's. The world's largest
online auction site is eBay.
Auction
catalogs are frequently printed and distributed before auctions of rare and/or
collectible items; these catalogs may be very elaborate works, with considerable
details about the items being auctioned.
Types
of Auctions
English
auction: This is what most people think of as an auction. Participants bid
openly against one another, with each bid being higher than the previous bid.
The auction ends when no participant is willing to bid further, or when a pre-determined
"buy-out" price is reached, at which point the highest bidder pays the
price. The seller may set a 'reserve' price and if the auctioneer fails to raise
a bid higher than this reserve the sale may not go ahead.
Dutch
auction: In the traditional Dutch auction the auctioneer begins with a high
asking price which is lowered until some participant is willing to accept the
auctioneer's price, or a predetermined minimum price is reached. That participant
pays the last announced price. This type of auction is convenient when it is important
to auction goods quickly, since a sale never requires more than one bid. The Dutch
auction is named for its best known example, the Dutch tulip auctions; in the
Netherlands this type of auction is actually known as a "Chinese auction".
"Dutch auction" is also sometimes used to describe online auctions where
several identical goods are sold simultaneously to an equal number of high bidders.
-
Sealed
first-price auction: In this type of auction all bidders simultaneously submit
bids in such a way that no bidder knows the bid of any other participant. The
highest bidder pays the price he submitted.
-
Sealed
second-price auction, also known as a Vickrey auction: This is identical to
the sealed first-price auction, except the winning bidder pays the second highest
bid rather than his own. In theory, this is mathematically equivalent to the English
auction, because in both the first-place bidder receives the item at a price equal
to the second-place bidder's willingness to pay.
-
Silent
auction: This is a sealed variant often used in charity events, but involving
the simultaneous sale of multiple items. Participants submit bids normally on
paper, near the item. They may or may not know how many other people are bidding
or what their bids are.. The highest bidder pays the price submitted.
-
Procurement
auction: This kind of auction reverses the roles of seller and buyer. The
buyer puts out an RFQ for a given commodity and providers offer progressively
lower prices in hopes of getting the business. At the end of the auction, the
lowest bid wins.
If
more than one identical item is sold, there are two possible generalizations of
the second-price auction. In a uniform-price auction, all of the winning bidders
pay the price submitted by the highest non-winning bidder. Bidders will not typically
bid their true value in a uniform-price auction with multiple units. In a Vickrey
auction, the pricing rule is more complicated, but preserves the property that
bidders will bid their true valuation. It is also possible to auction each identical
item individually. Once each item has been priced, the winning bidder is entitled
to buy the remaining goods at the same price. Items the winning bidder opts not
to purchase are auctioned again. This system creates a tension between the desire
to hold back on bidding since later items will almost certainly be cheaper, and
the chance that by losing the first round of bidding all possibility of purchasing
will be lost.
Bidders
in the traditional Dutch auction and sealed first-price auction will tend to underbid
what they believe the item is truly worth in hopes of getting the item for less,
or in order to avoid the winner's curse. This behavior is known as bid shading.
These two auctions are also theoretically equivalent, but in practice Dutch auctions
will produce less revenue than sealed first-price auctions (one of the important
results of Experimental economics)
Work
in the theory of auctions contributed to Vickrey's 1996 Bank of Sweden Prize.
See
also
Business
model
Estate sale
Online auction business model
Stock exchange Winner's
curse |