See
also: List of Economic Topics 
Adverse
selection
Adverse selection or anti-selection is a term used
in economics and insurance. On the most abstract level, it refers to a market
process in which bad results occur due to information asymmetries between buyers
and sellers: the "bad" products or customers are more likely to be selected.
Example:
Insurance
The
term adverse selection was originally used in insurance. It describes a situation
where the people who take out insurance are more likely to make a claim than the
population of people used by the insurer to set their rates. For example, when
setting rates for a life insurance contract, a life insurer may look at death
rates among people of a certain age in a certain area. Now suppose that there
are two groups among the population, smokers and non-smokers, and the insurer
can't tell which is which so they each pay the same premiums. Non-smokers are
less likely to die than average, while smokers will die more often than average.
If the insurance company could discern smokers from non-smokers, they would charge
non-smokers less, and smokers more, than the current premium. Part of the premium
that non-smokers pay will therefore go to pay for claims from smokers. Non-smokers
know that they are cross-subsidising smokers, so they will be reluctant to insure
themselves. Smokers, on the other hand, have to pay less than they should, and
so will be more likely to buy insurance. The insurance company ends up losing
money, because (in the extreme) only smokers insure themselves, and they have
a higher mortality rate than the one the insurance company used when it calculated
the premium.
Asymmetric
information
In
the usual case, a key condition for there to be adverse selection is an asymmetry
of information - people buying insurance know whether they are smokers or not,
whereas the insurance company doesn't. If the insurance company knew who smokes
and who doesn't, it could set rates differently for each group and there would
be no adverse selection. However other conditions may produce adverse selection
even when there is no asymmetry of information. For example, some US states require
health insurance providers to insure all who apply at the same cost. In this case,
there may not be an actual asymmetry of information, the insurance company may
know who is or isn't a smoker, but, the insurer not being allowed to act on that
information, there is a "virtual" asymmetry of information.
The
market for lemons
The
concept of adverse selection has been generalised by economists into markets other
than insurance, where similar asymmetries of information may exist. For example,
George Akerlof developed the model of the "market for lemons." People
buying used cars do not know whether they are "lemons" (bad cars) or
"cherries" (good ones), so they will be willing to pay a price that
lies in between the price for lemons and cherries, had there been perfect information
on the part of the buyers.
The
sellers will sell fewer good cars since they think the price is too low, but they
will sell more bad cars because they get a very good price for them. After a while,
the buyers will realise this, and they will no longer want to pay the old price
for a used car. The price will lower and even fewer cherries, and even more lemons,
will be put up for sale. In the extreme, the cherry sellers will have been driven,
as it were, out of business.
The
"price mechanism" fails to keep the lemons off the market, even in a
competitive market. Instead, they dominate the market. Guarantees (or Lemon Laws)
are needed.
Note
that because of the existence of information asymmetry, this is not a market with
perfect competition. However, it still represents a case of atomistic competition,
with no firm having monopoly price-setting power. This may be a more accurate
description of real-world competition than the model of perfect competition.